{"id":4911,"date":"2025-06-25T09:10:44","date_gmt":"2025-06-25T06:10:44","guid":{"rendered":"https:\/\/lbbulgaricum.bg\/?p=4911"},"modified":"2025-06-25T13:39:59","modified_gmt":"2025-06-25T10:39:59","slug":"%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%bc%d0%b5%d0%bd%d0%b8%d0%b4%d0%b6%d1%8a%d1%80%d1%8a%d1%82-%d0%bd%d0%b0-%d0%b5%d0%bb-%d0%b1%d0%b8-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8","status":"publish","type":"post","link":"https:\/\/lbbulgaricum.bg\/en\/%d0%bd%d0%be%d0%b2%d0%b8%d0%bd%d0%b8\/%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8e\/%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%bc%d0%b5%d0%bd%d0%b8%d0%b4%d0%b6%d1%8a%d1%80%d1%8a%d1%82-%d0%bd%d0%b0-%d0%b5%d0%bb-%d0%b1%d0%b8-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8\/","title":{"rendered":"\u0410\u043d\u0435\u043b\u0438\u044f \u0414\u0436\u0430\u0440\u043a\u044a\u043b\u043e\u0432\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u0432 \u201e\u0415\u043b \u0411\u0438 \u0411\u0443\u043b\u0433\u0430\u0440\u0438\u043a\u0443\u043c\u201c: \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0442 \u043d\u0438 \u0432\u0435\u0447\u0435 \u043d\u0435 \u0435 \u043f\u0430\u0441\u0438\u0432\u0435\u043d \u0437\u0440\u0438\u0442\u0435\u043b, \u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0435\u043a\u0438\u043f\u0430"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4912\" src=\"https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB.jpg\" alt=\"\" width=\"968\" height=\"544\" srcset=\"https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB.jpg 1920w, https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB-300x169.jpg 300w, https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB-1024x576.jpg 1024w, https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB-768x432.jpg 768w, https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB-1536x864.jpg 1536w, https:\/\/lbbulgaricum.bg\/wp-content\/uploads\/2025\/06\/A.Dzharkalova_LBB-18x10.jpg 18w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/p>\n<p>&#8222;\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0442 \u043d\u0430 \u201e\u0415\u043b \u0411\u0438 \u0411\u0443\u043b\u0433\u0430\u0440\u0438\u043a\u0443\u043c\u201c \u0432\u0435\u0447\u0435 \u043d\u0435 \u0435 \u043f\u0430\u0441\u0438\u0432\u0435\u043d \u0437\u0440\u0438\u0442\u0435\u043b, \u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0435\u043a\u0438\u043f\u0430 \u2013 \u0438\u0437\u0431\u0438\u0440\u0430 \u0432\u043a\u0443\u0441\u043e\u0432\u0435, \u043e\u0444\u043e\u0440\u043c\u044f \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f, \u0443\u0447\u0430\u0441\u0442\u0432\u0430 \u0432 \u043f\u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u044f&#8220;. \u0422\u043e\u0432\u0430 \u043a\u0430\u0437\u0430 \u0410\u043d\u0435\u043b\u0438\u044f \u0414\u0436\u0430\u0440\u043a\u044a\u043b\u043e\u0432\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 \u201e\u0415\u043b \u0411\u0438 \u0411\u0443\u043b\u0433\u0430\u0440\u0438\u043a\u0443\u043c\u201c, \u0432 \u0438\u043d\u0442\u0435\u0440\u0432\u044e \u0437\u0430 <a href=\"https:\/\/b2bmedia.bg\/\" target=\"_blank\" rel=\"noopener\">b2b Media<\/a>. \u041f\u0440\u0435\u0434 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438\u0437\u0434\u0430\u043d\u0438\u0435\u0442\u043e \u0442\u044f \u0440\u0430\u0437\u043a\u0430\u0437\u0430 \u0437\u0430 \u0435\u0434\u0438\u043d \u043e\u0442 \u043d\u0430\u0439-\u0441\u043c\u0435\u043b\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 &#8211; \u0432\u043d\u0435\u0434\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 AI \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 <a href=\"https:\/\/kazva.bg\/\" target=\"_blank\" rel=\"noopener\">kazva.bg<\/a>, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u043a\u043e\u044f\u0442\u043e \u0433\u043b\u0430\u0441\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 \u0415\u043b \u0411\u0438 \u0441\u0435 \u0447\u0443\u0432\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0432\u0441\u044f\u043a\u043e\u0433\u0430.<\/p>\n<p>\u201e\u041a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u0434\u043d\u0435\u0441 \u043d\u0435 \u0447\u0430\u043a\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0434\u0430 \u0433\u043e\u0432\u043e\u0440\u0438 \u2013 \u0442\u043e\u0439 \u0432\u0435\u0447\u0435 \u0434\u044a\u0440\u0436\u0438 \u043c\u0438\u043a\u0440\u043e\u0444\u043e\u043d\u0430. \u041f\u043e\u043d\u044f\u043a\u043e\u0433\u0430 \u0441 \u0430\u043f\u043b\u043e\u0434\u0438\u0441\u043c\u0435\u043d\u0442\u0438, \u043f\u043e\u043d\u044f\u043a\u043e\u0433\u0430 \u0441 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430 \u043a\u0440\u0438\u0442\u0438\u043a\u0430, \u043d\u043e \u043f\u043e\u0447\u0442\u0438 \u0432\u0438\u043d\u0430\u0433\u0438 \u0441 \u043d\u0435\u0449\u043e, \u043a\u043e\u0435\u0442\u043e \u0441\u0438 \u0441\u0442\u0440\u0443\u0432\u0430 \u0434\u0430 \u0447\u0443\u0435\u043c. \u0418 \u0442\u043e\u0447\u043d\u043e \u0442\u043e\u0432\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0445\u043c\u0435 \u2013 \u0437\u0430\u043c\u044a\u043b\u0447\u0430\u0445\u043c\u0435, \u0437\u0430 \u0434\u0430 \u0447\u0443\u0435\u043c\u201c, \u043a\u0430\u0437\u0430 \u043e\u0449\u0435 \u0410\u043d\u0435\u043b\u0438\u044f \u0414\u0436\u0430\u0440\u043a\u044a\u043b\u043e\u0432\u0430. \u0422\u044f \u0434\u043e\u043f\u044a\u043b\u043d\u0438, \u0447\u0435 \u0442\u043e\u0432\u0430 \u0435 \u043d\u0430\u0447\u0438\u043d\u044a\u0442 \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435, \u0447\u0435 \u043d\u0435 \u0441\u0435 \u0441\u0442\u0440\u0430\u0445\u0443\u0432\u0430 \u043e\u0442 \u0438\u0441\u0442\u0438\u043d\u0430\u0442\u0430.<\/p>\n<p>\u041f\u0440\u0435\u0434 b2b Media \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u044a\u0442 \u043d\u0430 \u201e\u0415\u043b \u0411\u0438 \u0411\u0443\u043b\u0433\u0430\u0440\u0438\u043a\u0443\u043c\u201c \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430\u0442\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0430\u0432\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0434\u044a\u0440\u0436\u0430\u0432\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u0434\u0435\u0441\u0435\u0442\u0438\u043b\u0435\u0442\u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u044f. \u0422\u044f \u0440\u0430\u0437\u043a\u0430\u0437\u0430 \u043a\u0430\u043a 60-\u0433\u043e\u0434\u0438\u0448\u043d\u043e\u0442\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u201e\u0437\u0430\u0433\u043e\u0432\u043e\u0440\u0438\u201c \u043d\u0430 \u0435\u0437\u0438\u043a\u0430 \u043d\u0430 Gen Z, \u043a\u0430\u043a \u0431\u0435 \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u0435\u043d\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430, \u0437\u0430 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0438 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u043e \u0438 \u043d\u0430 \u0441\u043c\u0438\u0441\u044a\u043b.<\/p>\n<p>\u201e\u0417\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u043e\u0432\u0430 \u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u044f \u2013 \u0442\u043e\u0432\u0430 \u0435 \u043c\u0430\u043b\u043a\u0430 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u044f. \u0418 \u0442\u044f \u0441\u0435 \u0441\u043b\u0443\u0447\u0438 \u043d\u0435 \u0441 \u0433\u0440\u044a\u043c, \u0430 \u0441 \u0440\u0435\u0430\u043b\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f. \u041a\u043b\u0438\u0435\u043d\u0442\u044a\u0442 \u0433\u043e\u0432\u043e\u0440\u0438. \u041d\u0438\u0435 \u0432\u0435\u0447\u0435 \u0441\u043b\u0443\u0448\u0430\u043c\u0435\u201c, \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043e\u0449\u0435 \u0410\u043d\u0435\u043b\u0438\u044f \u0414\u0436\u0430\u0440\u043a\u044a\u043b\u043e\u0432\u0430.<\/p>\n<p>\u0422\u044f \u0434\u043e\u043f\u044a\u043b\u043d\u0438 \u0438 \u0447\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u043b\u0435\u0434\u0432\u0430, \u0435 \u043f\u0440\u043e\u0441\u0442\u0430, \u043d\u043e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0430. \u201e\u0412\u0437\u0438\u043c\u0430\u043c\u0435 \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u0438\u0442\u0435 \u0441\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u2013 \u0447\u0438\u0441\u0442\u0430 \u0441\u0443\u0440\u043e\u0432\u0438\u043d\u0430, \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438 \u0449\u0430\u043c\u043e\u0432\u0435, \u043d\u0430\u0443\u0447\u043d\u0430 \u0431\u0430\u0437\u0430 \u2013 \u0438 \u0433\u0438 \u043f\u0440\u0435\u0440\u0430\u0437\u043a\u0430\u0437\u0432\u0430\u043c\u0435 \u043d\u0430 \u0435\u0437\u0438\u043a\u0430 \u043d\u0430 \u043d\u043e\u0432\u043e\u0442\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435: \u044f\u0441\u043d\u043e, \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e, \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e. \u041f\u0440\u0435\u0432\u044a\u0440\u043d\u0430\u0445\u043c\u0435 \u201e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0442 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u044f\u0442\u0430\u201c \u0432 \u201e\u0433\u0440\u0438\u0436\u0430 \u0447\u0440\u0435\u0437 \u043d\u0430\u0443\u043a\u0430\u201c\u201c, \u0440\u0430\u0437\u043a\u0440\u0438 \u043e\u0449\u0435 \u0434\u0435\u0442\u0430\u0439\u043b\u0438 \u0410\u043d\u0435\u043b\u0438\u044f \u0414\u0436\u0430\u0440\u043a\u044a\u043b\u043e\u0432\u0430.<\/p>\n<p>\u201e\u041d\u0435 \u0435 \u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0441\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043a\u0430\u0442\u043e \u043d\u0430 \u0415\u043b \u0411\u0438. \u041d\u043e \u0435 \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u044f\u0432\u0430\u0449\u043e. \u0422\u043e\u0432\u0430 \u0435 \u0440\u0430\u0431\u043e\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0442\u0435 \u0434\u044a\u0440\u0436\u0438 \u0431\u0443\u0434\u0435\u043d \u2013 \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u043d\u043e \u0438 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e. \u0418 \u043a\u043e\u0433\u0430\u0442\u043e \u0447\u0443\u0435\u0448 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b \u0434\u0430 \u043a\u0430\u0437\u0432\u0430, \u0447\u0435 \u0441\u0438 \u0435 \u0432\u044a\u0440\u043d\u0430\u043b \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e \u0432 \u043c\u0430\u0440\u043a\u0430\u0442\u0430, \u0437\u043d\u0430\u0435\u0448, \u0447\u0435 \u0432\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u0438\u043c\u0430 \u0441\u043c\u0438\u0441\u044a\u043b\u201c, \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043e\u0449\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u044a\u0442 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430.<\/p>\n<p>\u0426\u044f\u043b\u043e\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0432\u044e \u0432\u0438\u0436 <a 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